What's Full Service Event Planning?

Here's Why It Is Important

When you’re planning an event, there are so many decisions to be made. If you’re going to work with a professional event planner, one of them is knowing which level of support to choose: consulting, day-of coordination, or full-service event planning.

Consulting allows clients to obtain professional assistance with particular aspects of the event. For example, if only design services are needed, this can be achieved with focused consulting. Day-of coordination is often requested by clients who have chosen to do much of the planning on their own but wish to have an experienced professional help them on the event day to alleviate their own need to direct and manage the event.

Despite these other options, there are many benefits to full-service event planning that shouldn’t be overlooked. Here are some of them:

  • One of the most important benefits is CONSISTENCY. Working with an event planner from beginning to end allows the professional to be involved in all important and decision-making aspects throughout the process. You will be guided on the best-suited solutions, which allows your planner to create the proper plan for optimal execution.
  • Going with full-service event planning allows the planner to be able to weigh in on reliable and professional vendors. They will play a big part in performing services for the event. The planner can present and convey a vision and expectations for you—and then follow up and communicate regularly leading up to the event to make sure that everyone is prepared and up to date with important details.
  • The event industry has been experiencing tremendous staffing shortages and turnover, especially due to the ongoing impacts of COVID-19. Having a full-service planner who is involved throughout helps to ease any disruptions that may be caused when personnel working on the event leave their role.


Shari Zatman is an event producer with more than two decades of experience. She owns two companies: Perfectly Planned by Shari, which focuses on luxury events (like weddings and mitzvahs), and Eventful Event Producers, which focuses on corporate and non-profit events. Her latest venture is event training, coaching, and consulting for event and hospitality professionals. She created a handbook and seminars to work with them to identify problem areas, create solutions and share best practices.


Stephen | Wedding Testimonial
Shari was extremely professional and a valuable resource throughout our wedding planning process. When we first started planning, we were living outside of Pittsburgh and Shari helped us navigate all ...
Ben R. | Wedding Testimonial
Shari and her team did a fantastic job planning our wedding with us and allowed us to fully enjoy the weekend without any stress at all. After postponing our wedding ...
Amy B. | Bat Mitzvah Testimonial
I can’t say enough wonderful things about my experience working with Shari while planning my daughter’s Bat Mitzvah. I contacted Shari to work with her as a consultant, because I ...
Annie H. | Wedding Testimonial
Shari was organized and made sure all of the boxes were checked. She managed multiple inputs from different people in order to ensure the best outcome for the wedding, and ...
Maura M. | Wedding Testimonial
Shari is a complete professional and created a dream wedding for our daughter overseeing and organizing every aspect of the day to the minute. She communicates effectively on every level ...