The Benefits of Hiring Your Own Wedding Planner Versus Using The Venue’s Coordinator

The Benefits of Hiring Your Own Wedding Planner Versus Using The Venue’s Coordinator

Many engagements have recently taken place and there are couples currently looking in droves to book their wedding venues. During this time, we wanted to offer some important advice about the benefits of hiring your own Wedding Planner versus being swayed into believing that the coordinator provided at the venue will provide the same assistance for you.
While not all venues are the same and they vary from place to place in terms of the experience and service level of their coordinators, we have compiled the following list of what many Venue Coordinators DO NOT do for you. We hope this is helpful as you are navigating through the beginning stages of planning and trying to make the decision about whether hiring your own Wedding Planner is the right fit for you.

What your venue does NOT do for you as your “Wedding Planner”*

  • • Create a decor plan from your vision and provide creative direction
  • • Review Pinterest photos with you and design your ceremony and reception based on your visual interest
  • • Help you create and manage your overall wedding budget
  • • Handle negotiations and contracting with vendors- most venues just provide a list of recommended vendors and let you do the rest
  • • Accompany you to your offsite vendor meetings to convey your vision and provide direction
  • • Provide consistent vendor management through the entire planning
  • • Handle transportation contracting and management
  • • Contract and manage hotel blocks (if not a hotel venue and using their own sleeping rooms)
  • • Stationery materials- save the dates, invitations, ceremony programs, etc.
  • • Be your advocate for all aspects of planning without bias
  • • Review all vendor contracts
  • • Manage your planning timelines, keep you on track and on task with planning deadlines
  • • Manage vendor payments
  • • Plan anything pertaining to your ceremony if it is not at their venue
  • • Create order and structure of wedding ceremony
  • • Direct ceremony rehearsal
  • • Provide one on one attention and attendance during entire wedding set up
  • • Do anything with you that takes place offsite of their property

*This list does not reference any one particular venue or venue coordinator. It is an generalized list based on a variety of event venues.

5 Things You Need to Consider About Planning an Outdoor Wedding

So you are planning to have an outdoor wedding. They sure can be beautiful, but whether it’s just the ceremony outdoors or all events including the reception, here are 5 things you need to take into consideration.

“Make Sure You Have a Rain Plan”
There is always a chance it could rain, especially in our hometown of Pittsburgh. When planning to be outdoors, you must make two solid logistic plans. One that will work if it is not raining and a second “Plan B” option that will be fully planned out ahead of time and acceptable to you if you should decide to enact it. The rain plan may involve options such as tented covering or the ability to move your outside set up to an indoor area. Make sure you have pre-designed floor plans for both options.

Even if your event starts during daylight, be sure to access whether any portion of the event will continue to be going on once it gets dark. Check the sundown time for the date of your event and know what time it will get dark. While they may not be turned on until later in the evening, be sure to have lighting in place for all areas for when it gets dark. Don’t forget lighting areas like pathways to parking and restrooms. Also be sure food and dessert displays are well lit so people can see them.

Outside, there will be bugs, guaranteed. Your guests may not think of this, but you don’t want them swarmed by bugs. We suggest having bug spray available for guests to use as needed. You can also strategically place citronella candles. Don’t forget that bugs will surround the food so if you have any food sitting out, try to keep it protected.

“Level Ground”
When deciding which outside area to use, if you are planning to be on grass, take into consideration how level the ground is. You will need to select a large enough area that is completely level to place items such as dance floors, tables and chairs. You can’t put these on sloped surfaces so if you aren’t sure whether the surface will be acceptable, have your rental company come out and look at it.

Even slight wind can blow table cloths off tables or knock over light items. Always plan for the possibility of wind. For linens, tie sashes around them on high cocktail tables, use clips to secure them or place a heavy enough centerpiece to keep them from blowing off the tables. For other items, be sure to have them weighted down in some way. And consider that it is very likely that if you place paper items like place cards on tables that they may blow over so plan for other options.

5 Top Reasons Why Venues Should Encourage Couples to Hire a Wedding Planner

The International Special Events Society Pittsburgh Chapter held an Industry Forum for the first time at their April Meeting. This provided an opportunity for members and guests to submit questions in advance which became “Hot Topics” posed to the group for industry discussion.

As the Vice President of Programming and Education for the chapter and the organizer of this meeting, I saw one question submitted several times by event planners. “Why do venues tell couples not to hire a Wedding Planner?” This question sparked a lot of conversation.

Representing the venues in attendance, the general feeling from them was either that they, as the venue, felt like they could (or should) provide all of the services to the couple themselves AND it is better to have no Wedding Planner than to be working with a bad and inexperienced planner.

There may be some additional reasons that were not shared during the meeting, but as a Professional and Experienced Wedding and Event Planner, I would like to share my opinion on this.

To all venue coordinators, good planners can work together with you to improve your life! Really, it’s true!

Here are 5 Top Reasons Why Venues should encourage couples to hire a Wedding Planner.

1. If you want to avoid working with the bad and inexperienced planners, then you can control that by referring only planners that you know are good, experienced and have a great track record. If you discourage working with a planner and the couple decides they want to hire one anyway, you may be at more risk by not referring because they will go out on their own and potentially hire someone you have to work with whom is not a professional, you have never heard of, whom is new or inexperienced making your job a lot more difficult.

2. Planners really do want to work together as a team. We are not looking to make your life harder- really. We want to see the best possible outcome for the couple just like you do. We value your knowledge and experience about your property and will rely on you to know information about all things venue related such as proper load in requirements, power, measurements, policies, payment terms, insurance, food and beverage and more. We will properly convey this information to our couples and follow your direction. You are our very important liaison and that is valued and appreciated.

3. You can’t be everywhere all the time. We know you also have to represent your venue every day which means while preparing for a wedding, while the couple is getting dressed, while the set up is happening, you may need to be showing the venue to other interested couples and giving tours or may need to attend to other things. When a planner is onsite for a wedding, the planner is there dedicated to that particular event the entire time which means you can step away and attend to other things.

4. Having a planner will lighten your work load and save you time. Just think about how many phone calls and emails you field from each couple/wedding and how many questions you are asked. Just imagine if that was all being directed to the couple’s wedding planner the amount of time that would save for you. Not to mention the other responsibilities you sometimes pick up like unexpected set up and assembly of items that you now have to take care of that turns out to take a ton of your time.

5. We are working with couples outside and offsite of the venue. We know you provide wonderful advice and direction to couples. We also know that you can’t be with them for meetings and appointments when they are outside of your venue. A Wedding Planner will provide additional services such as accompanying them to vendor appointments to convey their vision, designing the branding of their event and working with a stationer and design team at their locations to style the wedding, ceremony direction at a church or off site location and much, much more.

If you represent a venue, I welcome your feedback and response and truly hope to work with you soon!

8 Habits of an Amazing Event Planner

1. Organized– This sounds obvious, but not all people are “Type A” organized people. Those who are make great event planners. We do what we do because we are master list makers, on top of all of the details and keep everything straight and on-time.

2. Multi-Tasker– We are not just planning one event at a time, we have all of the details going at various stages for many events all at one time. Whew! Just writing that out makes me realize what an amazing feat that is!

3. Creative– This sets apart an average event planner from an amazing event planner. An amazing event planner finds new ways with every event to make it fresh, and visually interesting while maintaining the client’s event vision and presenting it to them in a way they didn’t even know was possible.


4. “Out of the Box” Thinker– Never allow your events to get stale. Always be thinking about how a non-event related products and services can inspire you and be applied to an event. Find inspiration everywhere. For example, read home decor publications for inspiration and bring that to event styling. I make notes when I travel and get inspired and find ways to incorporate new discoveries into my events.


5. Practicality– Make sure your client’s budget matches their expectation. Pinterest can be great for sharing our visions however if what your client shows you doesn’t align with their budget, an amazing event planner can do one of several things- A. Stretch the budget. B. Find acceptable lower budget options the client is happy with. C. Accept that the planner and client may not be the right fit for eachother if A and B aren’t options.

6. Managing a Budget– Maybe you can come up with the most fabulous event concept in the world, but if your client can’t afford it then it doesn’t even matter. The most amazing event planners can meet all of the needs of the client, produce a desired result and come in within an acceptable budget. That takes true skill and experience.


7. Experience– Let’s face it, there truly is something to be said for hiring a professional event planner who makes this their full time career and comes with years of experience. There are many differences between “Miss I just planned my sister’s wedding and now I’m a Wedding Planner” and a professional amazing event planner. They include: Being able to think on your feet under pressure, making the right quick decisions, referring vendors that are also truly amazing, knowing how to answer your clients questions, keeping calm in all situations and more.


8. Creating an Experience– This is very different from the fore mentioned “being experienced”. Creating an experience sets truly amazing event planners apart from the rest. THE experience is what guests will remember and take away from the event. Always ask your client how they want their guests to feel, what they want them to remember, what is most important to them about the event. The feeling and the memories are what remains long after the event ends.

Holiday Gift Giving Guide

The holidays have arrived and I am sure you will be giving many presents and hostess gifts during this season. We put a list together of some of our favorite sweet and savory treats for your friends and family. We hand-picked a few of our personal favorite local edibles from Pittsburgh and the surrounding area that we think would make perfect gifts and we wanted to let you know about them!

Pretzel Crazy –

These hand-crafted treats are perfect for every occasion, and can surely satisfy that sweet and salty craving! They start with fresh baked pretzels, coat it in the creamiest caramel, dip it in Milk, Dark or White chocolate then top off the pretzel with any of their 20 melt-in-your-mouth toppings from candies, cookies or nut toppings. They do great seasonal colors and designs and also offer other products as well such as dipped marshmallows. Although they do not have a store front, they can be found all year long at pop-up stores and festivals around the Pittsburgh area.

Pictures from: Pretzel Crazy Facebook page at

Crave Haute Parisian Macarons –

The Crave Macaron is surely to be the favorite at the holiday cookie table, as they are defined as an elegant calculus of crumble, cloud and cream. These scrumptious macarons were created by a Mother-Daughter duo located in Belle Vernon, and artisanally handcrafted with the finest and unique ingredients. They offer these exquisite little pleasures in over fifty flavors! You can order them by quantity to serve at your own holiday event or order them packaged to be given out as party favors or hostess gifts.

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Patti’s Pasticceria –

Most Pittsburgher’s think of Enrico Biscotti Company when they are craving an Italian biscotti, but we encourage you to check out a lesser known hidden gem of an Italian bakery we like for their freshly baked cookies, biscotti and cakes! Head over to Patti’s Pasticceria located in White Oak, PA and taste their mouthwatering treats. Patti owns the bakery and we think their biscotti are as authentic and tasty as our favorites found in Tuscany. Their holiday cookie platters are perfect for any family function and you can order smaller quantities as gifts. They also offer these sweet treats all year long for Pittsburgh Cookie Tables.

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Pictures from Patti’s Pasticceria Facebook page:

Jean-Marc Chatellier’s Bakery –

This French bakery offers authentic French pastries. We recommend their chocolate mousse cake, sea salt caramel macarons and Brenton French Shortbread. The Brenton French Shortbread is a cookie-like cake which originates from Brittany, Jean-Marc’s homeland, the Northwest part of France known for buttery pastries. Cut into slices and eat as is, or top with fresh fruit and whipped cream. This item makes a great gift for school teachers, hair stylists, manicurists and anyone else you would like to thank at the holidays. You can find these delicious treats at their bakery located in the Millvale section of Pittsburgh.

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Red Hawk Premium Peppers –

Just a few hours outside of Pittsburgh near State College, PA, this husband and wife owned company creates “Hot” products, such as hot sauces, red pepper jams, spice rubs, and dried powders. They feature some of the rarest to the hottest peppers in the world in their products. They offer gift sets for the holidays and we highly recommend the red pepper jelly mixed with a block of cream cheese for the zestiest vegetable dip you have ever tasted. You could mix and match a selection of their products and make a nice gift basket to give someone. These award winning products can be seen all throughout the year at nearby farmers markets and are able to be shipped right to your door!

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Happy Holidays! We hope you enjoy our recommendations!

Jared’s Bar Mitzvah

Jared’s Bar Mitzvah

We were thrilled to work with Nord family for the second time to plan an amazing celebration for Jared’s Bar Mitzvah. We may have returned to the same venue, Heinz History Center (where his sister’s party was held just two years previously), but we certainly transformed the space for him!

Jared’s vision was a “Night Club with basketball accents. To make the space feel unique from his sisters, we arranged the ballroom completely differently. The black dance floor with personalized logo graphic was centered in the room horizontally with a VIP Lounge on each side to accommodate seating for Jared and his friends. 

When adult guests arrived via the red carpet entry at the party, they had to check in with at the entrance by the “club bouncer” to be verified on the guest list for their table assignments. Adults were assigned to tables that were named according to renowned night clubs in the U.S.

The adults sat at elongated tables that were a mix of a high and low heights arranged in a “U” shape around a large square bar. The bar was a main focal point covered in sequin linens, adorned with arrangements on each corner and a large grouping of custom lampshades hanging overhead.

Identical lampshades were also grouped over the center of the dance floor and over the two VIP lounges. Jared’s color palate of royal, silver, black and touches of orange were carried throughout the decor. All of the table centerpieces included illuminated cylinders with basketballs and LED glow cubes were placed all over the room which rotated colors throughout the night. The ambiance was very sophisticated.

Adults and kids alike rocked out on the dance floor led by Mc Criss Cross and his crew. They enjoyed airbrushed sweatshirts and an inflatable photo booth that took pictures which could be printed as well as uploaded and shared to social media.

Jared’s party was completely customized for him based on his requests such as a walking taco dinner station for the kids, donut cart and Bella Christies incredible desserts. They were all big hits. One of the best personalizations was the film that was created and shown as a tribute to what a wonderful young man Jared is. 

Many thanks to the wonderful vendors we worked with on this event:

Heinz History CenterCommon Plea CateringBea Nylias PhotographyAll Pro USAFestivitiesBenack, Glyde ProductionsEntertainment UnlimitedBella Christies and Lil Z’sMosaicAllison McgearyAll Occasions Party Rental

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Rachel’s Bat Mitzvah

Rachel’s Bat Mitzvah

We had a fabulous time working with Rachel and her family to create a one-of-a-kind Bat Mitzvah Celebration for this very sweet and talented young lady. On August 30th, 2014, family and friends gathered for a morning service led by Rabbi Stephanie Wolfe at Beth Samuel Jewish Center in Ambridge, which was followed by a delicious Kiddush luncheon catered by Tallulah’s. The room was decorated in her color palate of turquoise, lime green and purple. Her centerpieces were baskets tied with balloons which included non-perishable food items that would be donated to Rachel’s mitzvah project, Gleaners Food Bank in Cranberry Township.

The theme for the evening party reflected Rachel’s personality impeccably as it was centered around her passion for theatre and Broadway shows. The color palate was carried through here as well. As guests arrived at Edgeworth Club in Sewickley, adults proceeded into cocktail hour while the kids were entertained by a talented magician and caricature artist in the private bowling alley located just downstairs of the club.

Instead of table numbers, the escort cards were an assortment of Rachel’s favorite Broadway shows represented as small Playbills on boards which were to resemble Box Office Window pick up. Atop each table centerpiece was an eye-catching, Playbill inspired sign which easily guided guests to their seats. Friends of Rachel made their way through a customized marquee entry in flashing lights where they found their own personalized cubbies to store all their party favors throughout the night.

After guests watched a short montage video, the kids were invited onto the dance floor to participate in various games, provided by Glyde Productions, in which they competed for prizes. Afterwards the kids enjoyed buffet-style food in the Loggia just outside the grand ballroom, which allowed the adults dine in style in the ballroom.

When the dancing began, it didn’t stop all night! Everyone loved the white, seamless dance floor which was surrounded by comfortable leather lounge seating.  MC Criss Cross and his dancers kept the excitement going the entire night by teaching impressive dance moves, handing out fun giveaways, and snapping live photos to display on the big screen. A guest-favorite that night, the Photo Booth, captured hysterical memories and the faces of loved-ones, which was printed out into an album as a keepsake for Rachel to commemorate this religious milestone. Guests also had the option of getting personalized airbrush tattoos throughout the night.

Near the end of the celebration, the irresistible, homemade desserts provided by Bella Christie topped off this fabulous event. From Apple Pie-A-La-Mode, to Cake Pops, Chocolate-Covered Oreos, Toffee, to Marshmallow Pops, the guests devoured the delicious treats! Family and friends also had the option of filling personalized take-out containers with assortments from the Broadway themed candy station, provided by the Pittsburgh Candy Buffet. We loved being a part of this celebration, Mazel Tov Rachel!

A very special thank you to the vendors who we enjoyed working with on this event:
Edgeworth Club, Joan Stewart, Sherer Video, The Prop Shop, Festivities, All Occasions Party Rental, Pittsburgh Candy Buffet, Glyde Productions, Gray Phoenix, Mosaic, BellaChristie and Lil Z’s, ELF Entertainment, Entertainment Unlimited, Table Talk, Tallulahs

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Event Trend- Suspended Decor

Event Trend- Suspended Decor

There is something unique and eye-catching about suspended centerpieces and floral chandeliers. These creations captured the hearts of many brides over the past few years, and Perfectly Planned as well! These creative and unforgettable floral arrangements will set your special day apart from others and keep your guests talking about your wedding for months! Family and friends will be blown away by the colorful and whimsical display of floral arrangements all adding a dose of classic vintage mixed in with glitz and glamour.

If you are looking to create a classic, rustic look for your reception, this floral arrangement that is filled with gorgeous ferns, tendrils, and greenery is the perfect fit. The suspended decor is carefully hung above the bridal party table and allows your guests to dine in a dim, romantic setting with small candlelight at each table. The script, “Come Away with Us” adds a special touch that will “wow!” your guests.

Event Decor
Photographer: Tec Petaja / Floral + Decor: Amy Osaba

Is simplicity more your style? This particular floral decor proves that simple can be beautiful. Create a very clean, contemporary style of floral arrangements suspended above a table that should be recognized, such as the sweetheart table or the wedding cake. The dim lighting is a minor but important touch as it adds to the ambiance of this stunning creation. The garlands mixed in a sea of hydrangeas is simply breathtaking.

Event Decor 2
Picture: Event Designer / via: Bella Flora / Belle the Magazine

This unique overhead arrangement of tulips is a great way to decorate a boring centerpiece and allows you to get creative with your floral decor. These beautiful blooming upside down chandeliers can be hung above each table in an indoor or tented reception. The four-tier floral arrangement is creative, unforgettable, and adds impeccable style to the occasion.

Event Decor 1
Floral Design: Bold American Events
Photograph: Armen Asadorian Photography

Since we are on the topic of Suspended Decor, we had to display the amazing upside down wedding cake The Big Bang Theory star, Kaley Cuoco, served her guests at her New Years Eve wedding a few months ago. This is one of the most unique wedding cakes we’ve seen so far.

Her six-tiered, two-flavored wedding cake, was suspended upside down from a crystal chandelier. The owner of The Butter End Cakery in Los Angeles had a vision of the chandelier high with the cake upside down as an extension of the chandelier. Since the photo of this unique cake was released, the bakery has been taking hundreds of calls to recreate this beautiful chandelier cake.

Event Decor 3
Photo Credit: Google Images
What are your thoughts on incorporating suspended wedding decor for your big day?
Same-Sex Weddings

Same-Sex Weddings

“It’s really about celebrating Love”, states Joella Hopkins, Publisher of LGBTWed. What is LGBTWed? It is a same-sex Luxury Wedding Magazine, a first of its kind. LGBTWed is making history by showcasing that same-sex marriages are on the rise and times have changed with being open about love. This inspiring magazine not only showcases beautiful weddings but ,also represents  a full range of topics surrounding same-sex marriage and married life.

When we first started working on this blog, our planning company did not reside in a state that recognized legal same-sex marriage. We are  happy to say that Pennsylvania is one of several states that now legally recognizes same-sex marriage and we understand that many couples are already heading to their local PA court houses to register for marriage licenses. This is very exciting news and Perfectly Planned is looking forward to planning same-sex weddings in the Pittsburgh and surrounding areas.

For couples who reside in one of the many  states that still does not recognize same-sex marriages, they will often go to another state that does legally recognize the marriage and then return to their home state to celebrate with a lavish party for friends and family in their area.

Many same-sex couples choose to have luxury weddings whether they include the ceremony or not as part of the event. We love the wedding of Nate Berkus to his partner Jeremiah Brent that was held in New York City at the New York Public Library in grand style. They are the first same sex couple to hold a wedding at the landmark venue.  The couple had their ceremony officiated by OWN President Sheri Salata. Berkus being the designer that he is, incorporated his design touches into the celebration. The ceremony wall and long wooden farm tables at the reception were decorated with fabrics from his design collections. The “sexy but masculine feel” wedding, as described by Brent, adhered to a palette of black, white, cream with gold accents and natural elements.

Same-sex couples also want their own event to be custom, personalized and special. To customize a ceremony for a same-sex wedding, consider a venue that is able to have two aisles. This allows the couple to walk in at the same time and meet at the altar. If having two aisles is not feasible, walk down the aisle together holding hands to show guests that two are becoming one.

Another great way to personalize the wedding ceremony is to form a circle around the altar, with the couple situated in the center. This arrangement may present a more intimate setting for a ceremony, thus making the guests feel more a part of the nuptials.

Most couples have a first dance at their celebration. This is their moment together after the ceremony to share their love with their guests. Consider adding more flair or a touch of something different by hiring a chorus or soul group to sing that song.

Perfectly Planned is a same-sex friendly company and we love the idea of giving all couples the event of their dreams. We welcome the opportunity to work with you.

Photo Credit:

Maya Myers

Engayged Weddings

Equally Wed  Photo Courtesy:




Rebecca’s NYC Themed Bat Mitzvah

Rebecca’s NYC Themed Bat Mitzvah

On May 17th, 2014, Rebecca celebrated her Bat Mitzvah with a ceremony and evening party at the Westmoreland Country Club. The Havdalah ceremony took place in the evening and was led by Rabbi Donni. Friends and family gathered to help Rebecca celebrate her religious milestone.

The evening party was held in the ballroom, where the dance floor separated the kids seating arrangements from the adults’. Upon completion of the ceremony, the adults were invited into the elegant living room where cocktails and hor d’oeuvres were served including their signature cocktail, the “Big Apple-tini” which was a nod to her event theme-New York City.

Rebecca chose a New York City theme for her Bat Mitzvah, because she loves traveling to New York City with her family and enjoys the city itself. Laurie Lieb of Festivities dazzled with her custom décor. Decorations included an outstanding balloon arch reading “Becca” in silver balloons with red and black balloons to accompany it. Centerpieces for the kid’s tables were oversized balloon arrangements held down by large shiny red apples. For the adult tables, centerpieces were a variation of prominent street signs in New York City and replications of the Empire State Building elevated on a 4 foot pole with details at the bases including mini shopping bags from Becca’s favorite NYC stores, large red apples, miniature replica statues of the Statue of Liberty and photo cutouts of Becca placed atop photos of Becca’s favorite NYC spots. Red tea lights were placed throughout the venue and lit for a more elegant experience.

One of our favorite décor elements was the escort table. A 6 foot tall Statue of Liberty replica was positioned in the living room on a large round table covered in a black vinyl table cloth to replicate street black top. The escort cards were tented on top of mini yellow taxi cabs placed around the table looking like a traffic jam of NYC taxi cabs circling the Statue of Liberty.

The food selections were connected with the theme as well. The adults ate from stations representing foods from NYC neighborhoods including China Town, Little Italy and South Street Seaport.

The children attending the bat mitzvah were invited into a separate section of the ballroom where various vendors were waiting to kick off Becca’s after party. Kids were invited to the dance floor by DJ Alex Foster from Soundtastic Enterprises, who provided an impressive mix of upbeat music and various games for guests to enjoy. Vendors for the evening included ELF Entertainment which provided a shootout basketball game, as well as a green screen display so that guests could take pictures and be placed in front of impressive scenes such as Times Square. Entertainment Unlimited airbrushed t-shirts for guests all night, with exciting designs to pick from.

Towards the end of the night, a s’mores bar, catered by Bella Christie, allowed guests to roast their own marshmallows over a delicate flame. The s’mores bar included different flavored gourmet marshmallows and spreads to create a customized s’more experience for each person. This was not the only dessert provided, however. During the celebration, doors opened to an entire dessert room complete with custom candy station provided by Pittsburgh Candy Buffet, an ice cream sundae bar, and displays of mini cupcakes. Adults and children were able to take a specialty candy box labeled, “Becca’s Candy Bar” and fill it with the numerous candy types.

Becca’s Bat Mitzvah was branded with a custom logo. The logo was an “I (heart) NY” theme and included the title “Becca’s Bat Mitzvah” and the date of the event. The stylish logo was first introduced on the ceremony programs which were designed with a cover that looked like a Broadway Playbill. The logo was also used in the following ways: printed on fondant and placed atop the mini cupcakes, on the plasma screen flanking the DJ, and printed on the drawstring bag giveaways for kids. This branding was a perfect tie-in to the entire NYC party theme.