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January, 2016
What is “Event Design”?

What is “Event Design”?

Have you ever wondered what the difference between “event planning” and “event design” really is? While both aspects are very important to a quality event experience, there are very real differences.

Event Planning pertains to the organizational details of the actual event. This could even be considered an aspect of “project management”. This would include venue selection, logistics planning, scheduling, vendor contracting and coordination, transportation, security and so on. These are all of the elements to make the event feel like it is running seamlessly.

Event Design encompasses the look and feel of the event itself. Most people have a hard time “designing” an event themselves because they often feel like they know what they like, they collect pictures of pretty images, but they have no idea how to translate that into an event. We take a vision and make it a reality.

Most events are “branded” with design elements. We are able to look at images you like which represent room decor, tablescapes, print materials, home decorating and fashion and can access like elements that ultimately formulate your event vision. The event design incorporates fabric, furniture, lighting, props, tabletop and hard goods. Because we want the design to affect all senses, that includes smell and taste in addition to the visual elements. We carry the design through the food and beverage experience as well.

The event design is carried through from the beginning of the guest experience. Often the tone of the event is set by a branded look on the save the date and invitation. That might be with color combinations, style (traditional, modern, ornate, chic, etc.) logo/monogram or even a feeling that the print material evokes that is representative of what is to come.

We know that most people are visual and don’t really know what they like, what feels right, and what represents what they want until we can actually let them see it. We will typically use real samples of items we want to present and set up a full table with chairs, China, glassware, linens and centerpieces at a sample meeting for you to critique and approve. This way you can provide input on the design prior to the actual event.

If you don’t want full service event planning, we often offer design consulting on its own as a service to help create and develop an event vision and pull all of these visual aspects together.

Check out these before and after photos of an event we designed and planned which show an empty office lobby and the same space designed for a branded corporate event. What do you think of the transformation?

11 Stanwix Lobby- before

11 Stanwix Lobby- after

The Benefits of Hiring Your Own Wedding Planner Versus Using The Venue’s Coordinator

The Benefits of Hiring Your Own Wedding Planner Versus Using The Venue’s Coordinator

Many engagements have recently taken place and there are couples currently looking in droves to book their wedding venues. During this time, we wanted to offer some important advice about the benefits of hiring your own Wedding Planner versus being swayed into believing that the coordinator provided at the venue will provide the same assistance for you.
While not all venues are the same and they vary from place to place in terms of the experience and service level of their coordinators, we have compiled the following list of what many Venue Coordinators DO NOT do for you. We hope this is helpful as you are navigating through the beginning stages of planning and trying to make the decision about whether hiring your own Wedding Planner is the right fit for you.

What your venue does NOT do for you as your “Wedding Planner”*

  • • Create a decor plan from your vision and provide creative direction
  • • Review Pinterest photos with you and design your ceremony and reception based on your visual interest
  • • Help you create and manage your overall wedding budget
  • • Handle negotiations and contracting with vendors- most venues just provide a list of recommended vendors and let you do the rest
  • • Accompany you to your offsite vendor meetings to convey your vision and provide direction
  • • Provide consistent vendor management through the entire planning
  • • Handle transportation contracting and management
  • • Contract and manage hotel blocks (if not a hotel venue and using their own sleeping rooms)
  • • Stationery materials- save the dates, invitations, ceremony programs, etc.
  • • Be your advocate for all aspects of planning without bias
  • • Review all vendor contracts
  • • Manage your planning timelines, keep you on track and on task with planning deadlines
  • • Manage vendor payments
  • • Plan anything pertaining to your ceremony if it is not at their venue
  • • Create order and structure of wedding ceremony
  • • Direct ceremony rehearsal
  • • Provide one on one attention and attendance during entire wedding set up
  • • Do anything with you that takes place offsite of their property

*This list does not reference any one particular venue or venue coordinator. It is an generalized list based on a variety of event venues.